William A. Fisher
Department of Psychology, Western University, London, Ontario, Canada; Department of Obstetrics and Gynaecology, Western University, Ontario, London, Canada
William A. Fisher is a professor in the Department of Psychology and the Department of Obstetrics and Gynaecology at Western University in London, Ontario, Canada. Fisher's research centers on health behavior change, including the development and application of the Information-Motivation-Behavioral Skills Model as a framework for designing and evaluating behavioral interventions. Current work includes research on prevention and intervention strategies relevant to COVID-19 and preparedness for future pandemics.
Based on published research in this journal
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Publications in advances.in/psychology
An Information-Motivation-Behavioral Skills (IMB) Model of pandemic risk and prevention
By Jeffrey D. Fisher & William A. Fisher
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