William A. Fisher

William A. Fisher is a professor in the Department of Psychology and the Department of Obstetrics and Gynaecology at Western University in London, Ontario, Canada. Fisher's research focuses on health behavior change, infectious disease prevention, and pandemic preparedness, with particular emphasis on the Information-Motivation-Behavioral Skills Model as a framework for designing and evaluating interventions. Fisher's work addresses critical public health challenges including COVID-19 response and prevention strategies for future pandemics. Fisher's interdisciplinary approach integrates psychological theory with clinical and public health applications to improve health outcomes and behavioral responses to infectious disease threats.