Bob M. Fennis

Bob M. Fennis is a member of the scientific staff in the Research Programme Marketing at the Department of Marketing, University of Groningen in the Netherlands, where Fennis has worked since 2000. Fennis' research addresses persuasion, misinformation, source credibility, and related topics in consumer psychology and behavioral economics, with particular attention to self-control, self-regulation, and consumer wellbeing across the lifespan. Fennis' publications examine diverse phenomena including conspiracy beliefs, hedonic consumption, social diffusion, emotional eating, and the effectiveness of nudging interventions in health and marketing contexts. Fennis' work bridges psychological, behavioral economic, and social factors influencing consumer decision-making and public health outcomes.