populism
Definition
Populism refers to a political communication style characterized by strategic emotional appeals, particularly the use of negative emotions to critique political establishments and mobilize supporters. Populist leaders exhibit distinct patterns of emotional expression in their public performances, demonstrating greater overall emotional intensity with particular emphasis on negative emotions. The network structure of emotions differs significantly between populist and non-populist leaders; more populist leaders show less connected and more autonomous expression of anger, while happiness becomes more contingent on the expression of other positive emotions, suggesting a deliberate and strategic approach to emotional communication.
Sources: Tomašević & Major (2024)
Related Terms
Applications
Populism and Anger Expression
Populist leaders express anger in a more autonomous manner compared to non-populist leaders, with anger becoming less connected to other emotions as populist rhetoric increases.
Sources: Tomašević & Major (2024)
Populism and Negative Emotions
Populist leaders are more likely to express negative emotions overall in their public performances, with this emphasis on negative emotional content linked to their communication style of critiquing the political establishment.
Sources: Tomašević & Major (2024)
